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Gear for the boat.
Navigation gear, safety equipment and provisions, picked for your make and model, with member pricing.
Helm
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Boat service and records in one app
Your boat is taken care of.
Helm books vetted divers, mechanics and detailers for your boat. Every job goes on the boat’s service record with the provider’s photos. Opening in Marina del Rey in November 2026.
The service record
Every job on one record.
Your boat’s profile holds its hull, engines, systems, photos, receipts and engine hours. Each completed job adds an entry with the provider’s photos and findings.
When you sell, you can hand the buyer and their surveyor the whole record, and it transfers with the boat.
Booking
Book the work from anywhere.
Vetted captains, divers, mechanics, riggers and detailers who work in Marina del Rey. You see the full price before you confirm.
Follow the provider to the boat and see the photos as the work happens. Your card is charged only after the job is documented.
The marina
The dock, on a map.
See your friends’ boats on the chart, leave a voice message at the slip next door, replay your trips, and keep the captain and crew in one chat.
Helm AI
Ask about your boat.
Helm AI has your boat’s make, model, engine hours and service history. Ask about maintenance, weather or parts, and it points you to the right provider.
More in the app
Community
Life at the dock.
Marina groups, trip photos and dock events. Providers earn their place in the feed through documented work.
Trips and logbook
Every passage, logged.
Track each trip with its route, distance, time on the water and photos, and replay it afterward.
Crew
Everyone on the boat.
Captains, crew, family and guests, with a manifest, chat threads and charter contracts in one place.
Helm Guarantee
If the work isn’t right, Helm makes it right.
At launch, every job you book through Helm is covered. If a provider doesn’t show up, you aren’t charged and we book another.
If the work isn’t done as agreed, tell us within 30 days. We ask the provider to fix it first, and if they can’t, we send another provider or refund what you paid for the job.
For insurers and lenders
Every entry in a Helm record comes from a paid job, photographed at the boat by a vetted provider. We offer pilots to insurers and lenders who want condition data on the boats they cover and finance.
Founders
The team.
Co-founder and CEO
Josh Bashioum
Yacht owner. He founded Early Warning Labs, a licensed USGS ShakeAlert partner whose earthquake warnings run at NBCUniversal and Los Angeles County fire stations.
Co-founder and CTO
Daniel Pinci
He built the Helm app and its backend. Before Helm, he ran marketing and growth for companies in entertainment and technology.
Reach us at hello@welovehelm.com.
Helm is the marina, in your pocket.