Marketplace
Every product a vessel owner needs.
From navigation gear to kitchenware, fish finders to bedsheets. Curated marine inventory with brand partnerships and member pricing.
The complete dockside ecosystem for vessel owners
Your boat is taken care of.
AI-powered maintenance management. A vetted provider marketplace. Social community. Curated marketplace. One ecosystem. Every service documented, verified, and scored. Pre-launch in Marina del Rey.
The digital twin
The boat keeps its own books.
Hull, engines, systems, photos, receipts, hours. Every service writes a line. Health rings update. The next owner buys the file with the boat.
Every profile is a real, transferable URL. A surveyor reads it in fifteen minutes instead of three weeks.
The marketplace
Booked the way you book a slip.
Vetted captains, divers, mechanics, riggers, and detailers. Every commercial provider that works the marina is mapped before launch.
Quote in. Job dispatched. Provider on the boat, GPS-verified. Photos uploaded as the work happens. Stripe-paid the next day.
The marina
The dock, on a map.
Friend boats live on the chart. Voice messages pin to the slip next to yours. Trips replay in cinema. The captain on the radio. The crew in the chat.
AI concierge
An app that knows your boat.
Knows your specific vessel: make, model, engine hours, service history. Owners text questions about maintenance, weather, or parts. The concierge triages, diagnoses, and books the right specialist.
More inside the app
One ecosystem. Beyond the wedge.
Community
Life at the dock.
Marina groups, trip sharing, photo carousels, dock events. Owners post reviews. Providers earn visibility through verified work, not paid ads.
Trips & logbook
Every passage, replayed.
Track every mile. A cinematic post-trip replay with photo pins, distance, and time on the water. The captain's log, alive.
Crew & charter
Everyone who touches the boat.
Captains, crew, family, guests. Manifest, chat threads, charter contracts, billing. The whole social life of the vessel, organized.
Helm Service Guarantee
If a job goes wrong, Helm covers it.
Photo-verified work. Stripe-secured payouts. Damage protection up to $5,000 on every booked job.
Crew
Two of us.
Co-founder
Josh Bashioum
Yacht owner, California Yacht Club member, and world sailor. Founder and CEO of Early Warning Labs, the official USGS R&D partner for earthquake early warning. Built QuakeAlertUSA, a life-safety app used by millions. Partnered with ESRI. USC Marshall School of Business. Angel investor. InfraGard board member.
Co-founder
Daniel Pinci
Head of Marketing turned founder. Led growth strategy at a digital agency. Scaled companies across entertainment, marketing, and technology. Coordinated multi-vendor operations, brand partnerships, and audiences at scale. Technical architect behind Helm's product and platform. Former WME booking partner.
Reach us at hello@welovehelm.com.
Helm is the marina, in your pocket.